The Jiwa Story
Jiwa means the soul – its life, energy & vigour. We believe ‘jaisa ann, waisa mann’, you are what you eat. This connection between food, health & life is what inspires our name, Jiwa.
Most food products today contain artificial chemicals, flavours, colours & enhancers. But not Jiwa. Everything about Jiwa is 100% Natural.
We strive to inspire a healthy lifestyle through gluten free, organic & nutritious superfoods. Our foods are responsibly sourced and created from the ground up using real, trusted ingredients. Every morning, our ingredients are supplied by our farmer-friends, who we pick personally, so the quality of our foods is never affected.
Our products are wholesome, with bare minimum processing. And the best part, they are manufactured and packaged in-house at our state-of-the-art, family-owned manufacturing plant in Khopoli, Maharashtra. The Jiwa family are traditional Atta manufacturers since 50 years. Honestly, it is this passion that has made JIWA a trusted household name. We continue to Spin the wheel, literally and metaphorically, to make sure that our JIWA, and your JIVā stay eternal and fresh. Enjoy our modern twist on traditional Indian food culture. Say Yes to never a dull day in your kitchen.
Meet the Founder - Raghav Gupta
The Malay know JIWA as the person who gives activity and spirit to a society. We know him as Raghav Gupta.
Raghav is as passionate about eating good, tasty food as he is about eating it to stay healthy. This love & belief in the goodness of the grain is what drove him to come up with the concept for Jiwa.
When you have a legacy of three generations in food manufacturing, you do stand stable ground, and that has given him an early start.
Global exposure and working with reputed brands has sharpened his skills and made him a master of the trade in the real sense. Today, Raghav and his kitchen team make high quality, health and nutrition focused food products from the ground up using traditional techniques, local produce and carefully sourced ingredients.
In his words, he simply lives the JIWA story each day!
His love & belief in the goodness of the grain is what drove him to come up with the concept for Jiwa.
Circle of Trust
The Jiwa family tree has it roots deep in tradition and experience, and its branches fresh with novelty. Innovation is at the heart of JIWA, and our people measure their time in heartbeats. They understand fully that it takes an awesome team to create an awesome product!
So, from our farmer network, to the grain marketers, the nutritionists, food technologists, production experts to the graphic & web designers, each one drives home the mantra of ‘good nutrition, good food’.
They are the ones we implicitly trust to always deliver responsibly. Our team members thrive on the pledge of care giving- from us to them, and them to you.They are the ones we implicitly trust to always deliver responsibly.
Our team members thrive on the pledge of care giving- from us to them, and them to you.
They are masters in recipe formulation, nutrition & innovation. And when we say ‘Masters’ we take it seriously! As serious as a PhD in Roti making!
Master miller & team
They stay on top of the entire manufacturing process. From storage, cleaning, milling, to packing, they conduct the show with precision and purity.
QC manager & Lab Technicians
They perform stringent quality checks to ensure that only the best reaches you.
R&D team work continuously to develop new products, that help the brand evolve steadily.
It takes an awesome team to create an awesome product!
We pledge 1% to the less fortunate. For every 100 packs we sell, 1 will go to an underprivileged child.
We belong to the world of Food. Food is so much more than a business. It’s about bringing people together. We understand that as we grow, we need to reach out, to one and all, regardless of their economic status.
After all, isn’t that the point? Isn’t that why we’re here? To help one another. To add something. To make our people a little happier, a little healthier? We are Jiwa. We aspire to reach out Good Food to all.