‘Kis Chakki Ka Atta Khate Ho'?
The line may sound like something straight out of the movies. But
what if I told you, pay attention to this one statement and
Make 31% of your food intake healthy...
Let me tell you a story...
From a young age, I was particularly disturbed by how much our food has changed in the last two generations. In a world without gyms, nutritionists & limited exposure on the nutrients, our grandparents lived healthier, high energy lives.
Coming from a family business in food, I visited many packaged food companies. I saw companies prioritize high speed, over production at the cost of nutrition.
After thorough research,
I found one major difference in one ingredient, Atta. What our grandparents ate was atta, hand ground with real stone, with the entire bran layer intact, retaining the sweet taste of grain. Flour that makes no compromise in nutrition. But, what we have today is maida-like, industrialized atta, that is just calories devoid of any nutrition.
My mission was clear, 'to end this epidemic & repair our broken food system'.
And so was born,
Jiwa Cold Pressed Attas,
a patented product that combines age-old milling practices with modern technology. Food the way our grandparents ate. From here on, experience the difference for yourself.
