Jiwa means
connection between food, health & life

The Jiwa Story

Jiwa means the soul – its life, energy & vigour. We believe ‘jaisa aan, waisa maan’, you are what you eat. This connection between food, health & life is what inspires our name, Jiwa.

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Most food products today contain artificial chemicals, flavours, colours & enhancers. But not Jiwa. Everything about Jiwa is 100% Natural.

We strive to inspire a healthy lifestyle through gluten free, organic & nutritious superfoods. Our foods are responsibly sourced and created from the ground up using real, trusted ingredients. Every morning, our ingredients are supplied by our farmer-friends, who we pick personally, so the quality of our foods is never affected.

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Meet the Founder - Raghav Gupta

The Malay know JIWA as the person who gives activity and spirit to a society. We know him as Raghav Gupta.

Raghav is as passionate about eating good, tasty food as he is about eating it to stay healthy. This love & belief in the goodness of the grain is what drove him to come up with the concept for Jiwa.

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His love & belief in the goodness of the grain is what drove him to come up with the concept for Jiwa.

Circle of Trust

The Jiwa family tree has it roots deep in tradition and experience, and its branches fresh with novelty. Innovation is at the heart of JIWA, and our people measure their time in heartbeats. They understand fully that it takes an awesome team to create an awesome product!

So, from our farmer network, to the grain marketers, the nutritionists, food technologists, production experts to the graphic & web designers, each one drives home the mantra of ‘good nutrition, good food’.

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Kitchen team

They are masters in recipe formulation, nutrition & innovation. And when we say ‘Masters’ we take it seriously! As serious as a PhD in Roti making!

Master miller & team

They stay on top of the entire manufacturing process. From storage, cleaning, milling, to packing, they conduct the show with precision and purity.

QC manager & Lab Technicians

They perform stringent quality checks to ensure that only the best reaches you.

R&D team

R&D team work continuously to develop new products, that help the brand evolve steadily.

It takes an awesome team to create an awesome product!

‘Food for all’

We pledge 1% to the less fortunate. For every 100 packs we sell, 1 will go to an underprivileged child.

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